We took stills from our music video and analyzed them in the way of how they worked with our conventions:
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Here in this picture, the band performers are getting on their instruments. This aspect that we got out of this convention was mise- en scene and costume. We see in this still image that it conveys all of these aspects. In all band music videos, it is vital to have the members of the band playing their instruments along with the music soundtrack if the genre is a 'performance', Even if there is a hybrid of that and a narrative genre. For example Maroon 5's ' She Will Be Loved'. In this song there is a love story intertwined with a performance.
http://www.youtube.com/watch?v=nIjVuRTm-dc
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| She will be loved |
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In this still image, There is relationship of the lyrics to the narrative/visuals. The lyrics of the song are "you push, you pull, you try to power through". In the video, Tom goes up to the fridge and pulls open the door to get some milk. We also used editing on final cut express to cut the clip into 4 different parts where they would be a very short black out in time with the singing in the song. Here it is a very obvious convention of David Goodwin's: 'There is relationship between lyrics and visuals' and 'There is relationship between music and visuals.'
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This picture here is an example and aspect of our camerawork and editing- shot types, angles, movement; sfx and transitions. Here, you can see a low angle of Matt playing his guitar and singing. We contrasted this shot with a high angle shot next time Matt is showed on the performance genre half of the video. The low angle shot shows to the watcher of the video that Matt is the dominant character in the frame, telling the story and giving the audience the message of 'Procrastination'. A music video that influenced this code of swapping round between High and low angle shots is Foo Fighter's 'The Pretender'.
http://www.youtube.com/watch?v=SBjQ9tuuTJQ |
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| The Pretender |
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| This still image's convention is an example of the lyrics relating to the visuals. In this frame, there is a traffic light. the lyrics at this point sing "Traffic Jam inside of my head". There is also the convention of effects and editing as in the shot there is a blur and the traffic jam becomes out of focus and splits into two. This connotes it being inside the narrators head. The message of the traffic light being red is a very particular and significant connotation. This is of being static in life and staying in one place, not moving on. |
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| Setting/ location was the aspect that I am considering in this freeze frame. Our narrative side of our video took place in very natural locations. Such as a house, a street and a co-op. We used the co op to challenge the forms of conventions of real music videos. The settings in the performance side of the music video is set in a woodland area which is very contrasting to the narrative side. This was the effect we wanted to create. This picture also shows and explains our genre of music and how it is defined, being a typical love song. It shows tom walking away from the girl that he likes. |
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| This still frame is an image from our music video where Tom gets a text and opens up his phone. On the phone it says "Could be down to why I protect my heart!" This picture is an example of the convention 'Relationship of lyrics to the narrative/visuals'. This was an idea which Tom and I thought would work very well as it is intertwining the performance with the Narrative. The mobile phone also an example of a day to day object that our target audience, young teenagers to young adults (15- 25). |
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| This freeze frame is an example of two conventions; One is of our editing and effects. What we did in this clip was split our four different frames in to four equal parts. We realized that this didn't fit into the overall frame so we decided to crop them to make them fit in an uneven way. The convention of 'Relationship of music to visuals' was also used as we used and edited the sound/music with the image as heard on the music video itself. |
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In this freeze frame we wanted to focus on the convention of lighting in our music video. As you can see, we had good weather for the recording creating natural light for the performance. The natural light worked well in our filming as it cascaded through the trees and branches reflecting off some some instruments. This created a great convention as the aspect of lighting came through our music video. Again this frame also shows the mise-en-scene convention of our location in the woods and us having formal suits on creating a contrast of status. 2 bands that has influenced us with these two codes were The Beatles, with the band's suits. For example, 'Help'
http://www.youtube.com/watch?v=TU7JjJJZi1Q
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The second band/Music video that influenced us with the location and formal wear juxtaposed was Biffy Clyro's 'Folding Stars'. Because our genre of music was contemporary rock, we used a lot of band footage as well as a storyline. The use of suits worn by the band was another convention as it was very contrasting idea- wearing suits in a forest. This is because it emphasizes wealth and capitalism in a natural environment.
http://www.youtube.com/watch?v=DNEFkg8B2oM
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| Folding Stars |
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This freeze frame here is Matt singing the final words "Not Today" into the microphone. The actual frame itself was a convention of camerawork and shot types, as it is an extreme close ups of Matt's mouth singing the final words of the song. As well as the aspect of Camerawork, I used this freeze frame to portray a convention of intertextuality or influence of other music videos. The music video we are comparing it to is 'Foo Fighters' 'Best of you'
http://www.youtube.com/watch?v=JW15k6zDorc&feature=fvw
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| Best of you |
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