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Nick Veira- How effictive is the main product?

 

I think the finished Music video was very effective as we had matched the needs of the questionnaire that we sent out to 10 people before we started planning our music video, after that, we collected the results of what the public expected to see in our music video. There were somethings we disagreed with the people we gave the questionnaire to, For example, some people wanted us to create a comic music video, but we decided that using humour in our music/chosen song as the song is not a funny.

This was another reason why I think our music video was very effective. We matched the needs of the genre of our music and music video. Doing the research of bands with a similar genre, such as Biffy Clyro, Maroon 5 and Keane, they had the same sort of music video genre as us- A hybrid of of a Performance and a Narrative (possibly a love story). Getting audience feedback, people loved the Narrative side of the music video as they love a story. I personally think that the most effective part of the video was the fact that you never saw the girl's face, and is set up as an illusion. Right at the end we still don't see her face, and we never find out what Tom asks her, all we know is that she agreed and he was happy about it.

Nick veira: How did you use new media technologies in the construction and research, planning and evaluation stages? Evaluation 4



I used Myspace to search for a band that would be unsigned so we could get cracking with the music video. Once I looked around, I found a band called 'Derek's Neighbour' who were unsigned. They had a list of songs but one that really stood out was the song 'Not Today'. It was a very strong website, and it suited my needs of looking for an unsigned band. However alot of bands that looked interesting had some of their profiles blocked. This meant that I had to be a member of MySpace to look at some artist's profiles, Luckily Derek's Neighbour was not one of them.  To get the song 'Not Today' by Derek's Neighbour we needed to import it from the band's myspace onto Itunes...



Once it was onto Itunes, we then had to convert the song into an mp3 file or an itunes song file. This made it easier to put onto Final cut express as it would not work if it wasn't mp3 as it would be corrupted file. Taking this from experience after trying to put the song straight onto our timeline on Final cut express.





We used the mac itself to use itunes, final cut express and any internet/safari websites. Overall it was an

exceptionally helpful computer to work with as it had a lot of technical atributes that meant it would work well with the making of the music video. however, sometimes, it would lag, meaning editing our music video was a hard objective to do in a short space of working time.



We then put the song onto final cut express. We used Final cut express to edit our filmed unedited clips from the camera together. It was an extremely good program, with use of effects, transitions, timeline, viewer box, marking in and out (this meant we could take a sample of a specified clip and mark in where we want the clip to start and finish). However, there were a lot of moments where, Final cut express did infuriate me when we were trying to edit our final product together. The reason being was because it would tell us to render every single clip every time we turned on the computer (and we had a lot of clips). So this would sometimes slow our work pattern down.



We used the canon hand held video camera to film our progressive music video. It was a very good camera, with good use of different shots. The battery was also very good as we found ourselves being able to film for hours without it running out of battery. We also used a tripod to hold the camera on. This kept our shots steady and more realistic. It was an easy camera to use and fun to get to know what would fit in the frame and what wouldn't. I learnt that steady shots used on the tripod are more likely to turn out better quality than hand held as it keeps the frame work consistent.

Updating my blog became a very important time whilst filming and editing our music video. this was because it meant we could keep a record of what we had done so far. it is a great website to record your log on. The only problem I had was sticking with it regularly. I often found myself not writing records down for weeks and coming back to it and realizing that was missing certain things out. But, I have grown to enjoy using the website and will probably use it more in my life.

We used Youtube for multiple things. Such as Uploading our Animatic story board of our music video 'Not Today' http://www.youtube.com/watch?v=Lifh1aU1anY. We also uploaded, Question 2 of this analysis as we filmed it instead of writing it.  We used Youtube to search for intertextual bands that were like our chosen band 'Derek's Neighbour'. YouTube was a very useful site and search engine that was easy to use and access.



I used Iphoto to edit and manipulate my pictures to make my final product of Ancillary products. It worked very well and was a great program that was quite versatile. I used different gradients and changed the sharpness of my photos of the band in a  forest for the products of the album 'Into the wild'. The effects, however, were pretty limited and this was hard as i then had to rely on color correction and use what little effect there were. In future I would rather use a program such as Adobe as there is more of a selection of effects and manipulating

Tom Bates - Evaluation Activity 3

What have you learned from your audience feedback?

We initally did a questionnaire to establish the genre of music that we wanted to do for our music video. Our target audience were people of our age. We had a source of 10 people 5 male, 5 female. The majority of votes seemed to be for Rap/RnB, we decided against this genre as Nick put forward the suggestion of a rock group called Derek's Neighbour. I aggreed. Audience Feedback helped us to understand what the public wanted. We asked them a variety of questions about things that we wanted to put in our music video. This worked well, because myself and Nick had already come up with several ideas about what we wanted the music video to consist of. By asking our target audience these questions we could 'tick off' the ideas that were least popular. Our final idea was the most popular.

Through the use of Questionnaires, I feel we have created a music video that is Record label and public centered. We only put forward ideas if we thought that, firstly the audience would like the song, and secondly if they would like to watch the video.

Once our Ancillary Products were complete, we had a formal peer assessment of one anothers products, we recieved helpful infromation that enabled us to improve the music video. throughout the construction of our music video, we had recieved complements about our Lip synching and editing of music to image. This is because we wanted to give a naturalistic edge to our video. And I feel that we have been successful in this task. Peer assessment helped us I think, because it allowed us make our music video better. We included extra effects to our music video that we previously did not have, that made the video better, we gave a dream like effect to one of our shots that showed 'the boy next door' character to think about the girl he likes. This was a nice break from the naturalism of our piece.                  

Tom Bates - Evaluation Activity 4

 How did you use new media technologies in the construction and research, planning and evaluation stages?

We used Macs to help us edit our music video, on the Mac; we used the program Final Cut express, this was quite helpful, because we could trim, splice and transit clips in order. Editing on Final Cut express was quite easy at times because all the tools that you need are laid out on a pallet for you to use. Although the tools are on the side bar, if you wanted to include any effects, it was occasionally hard to find the correct transitions/ effect necessary to complete the task.

We used a Mini DV camera to capture our film; they were very easy to operate. Although these were not HD cameras, the quality of our film was still very good in my opinion. We also used a tripod to help keep all the shots steady. The panning arm was quite nice to use, as you could acquire the correct angle and pace of the pan.Using the extention arm, we adjusted the height of our shots, this worked for when I needed to shoot a high angle shot over the head of Matt. 

Final Cut Express

We also used websites like Youtube, Blogger and FotoFlexer. We initialy got   the necessary clips and music video inspirations from Youtube. We captured our information and blog work on Blogger. We also tried to create different types of font styles on FotoFlexer.   

Tom Bates - Evaluation Activity 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?


1). This clip shows the equipment that the band uses, and shows some of the conventions that the band have included, as they are a rock band, a perfomance is seen to fit in with the forms of the genre. Also the location is established in this first clip. This clip shows the lighting of the day. We were very fortunate to have a good day for the shoot. We deliberately chose to have the band enter before the music begins, this was an intertextual reference to many rock bands. This is used because it is the expectation of the record label. As our chosen genre is Rock, we chose to use a standard perfomance using all band members.

 

2). This clip has a lyrical reference to the song. The lyrics 'you push,you pull, you try to power through' are heard, these lyrics are heard as we see the narrative established in this clip, as the boy next door character is seen to find an empty bottle of milk. We sucessfully used lip synching throughout, we made certain that lip synching and the editing of instrument playing to music was constant.This was made easy by having the band in the music video as appose to having external actors.



3). This clip is a lyrical and visual reference to the song. It also has a narrative visual relationship. On the line "traffic jams inside of my head"we can tell that this isnt really the norm and is a bit jumpy. This was done deliberately because this clip shows the state of mind of the 'boy next door', and shows his mental state. I like this shot because it gives the audience a marked contrast of forrest to urban town. It changes between the performance side of the music video and the narrative.   



4). This is a low angle shot of the lead singer Matt. It follows the conventions of the rock genre. This in partiular is an intertextual reference to the Foo Fighters' song 'Pretender', they use low angle shots to emphasise the band members and their instuments. we used it to give a nice edge to our music video, I personally think that it means they want to elevate to a higher position in the music business. We can see the natural lighting, this is a nice still I feel ,because it shows the forest contrasting against the suit.

 http://www.youtube.com/watch?v=5-EU-Xwm7RY

This is a link to the song 'Pretender' by Foo Fighters.





5). This clip shows the strong narrative of our piece. I feel that this shot sums up our music video as the girl is in view but the character we empathise cant talk to her.  This is an over -the - shoulder  - shot, there is also a reverse in the music video so we can see both perspectives. I think this shot sums up the lyrics from the song quite nicely. I think we chose to use a strong narrative as this would be the criteria set by a record label of our genre.        



6). This clip is a lyrical reference to the song. It once again shows the state of mind of the "boy next door" character, this is an extreme close up of the phone. This is used to emphasise the lyrics of the song. This idea helped us to connect the performance to the narrative, this has some intertextuality to it as many bands use this technique in their videos to continually promote the band members' faces.         

7). This clip is a good shot I feel because you can see all the instruments of the band. We found this part a bit tricky because we were so focused on the editing of visuals to music, we tried to get all the instruments (and Matt) playing at once in sync. Lots of bands/artists use spilts, we chose to use ours on the instuments as appose to the artist's face. We initially tried to make an equal split of quarters but the frames were too large, so we deliberately made them all unequal in terms of shape and size. This was because we didn't want to follow the normal format of quarter frames.   

8). This still frame shows all the band members in one shot at the same time, I feel that this is a necessity in a music video, especially in a rock video, because it is here that all context about the band is formed. I think the constant theme throughout is that the band are aware that they are not a 'moody' band and are not trying to be, they want to be taken seriously but dont mind having a laugh. This is a longshot of the band. In this shot, we can see the convention of lighting, in this case it is the natural lighting of the forest. In all our shots, we deliberately decided to edit the music to the visuals in terms of the lip synching and the actual band's instrument playing, as this can make the audience believe in the music video.

9). In this shot, we see an extreme close up of Matt's mouth. As this happens he sings the lyrics "Not today", this clip is an intertextual reference to a few rock songs, but we chose one similar to that of the song 'Pretender' by Foo Fighters. We use a few extreme close ups in the music video, but I chose to use this particular one because it is the final frame of the song and I feel that it gives a pinnacle moment to the music video. In our music video, we didn't really use any SFX, this was because we wanted to keep it quite naturalistic. This is not always the expectation of a rock band's record label, but we wanted to show that we wern't tied down to a label, we wanted to express ourselves in a different way. There are only a few uses of SFX in the whole video.

Nick Veira- In what ways does your media product use, develop or challenge forms and conventions of real media products? Evaluation 1

We took stills from our music video and analyzed them in the way of how they worked with our conventions:

Here in this picture, the band performers are getting on their instruments. This aspect that we got out of this convention was mise- en scene and costume. We see in this still image that it conveys all of these aspects. In all band music videos, it is vital to have the members of the band playing their instruments along with the music soundtrack if the genre is a 'performance', Even if there is a hybrid of that and a narrative genre. For example Maroon 5's 'She Will Be Loved'. In this song there is a love story intertwined with a performance.
http://www.youtube.com/watch?v=nIjVuRTm-dc

She will be loved



In this still image, There is relationship of the lyrics to the narrative/visuals. The lyrics of the song are "you push, you pull, you try to power through". In the video, Tom goes up to the fridge and pulls open the door to get some milk. We also used editing on final cut express to cut the clip into 4 different parts where they would be a very short black out in time with the singing in the song. Here it is a very obvious convention of David Goodwin's: 'There is relationship between lyrics and visuals' and 'There is relationship between music and visuals.'





This picture here is an example and aspect of our camerawork and editing- shot types, angles, movement; sfx and transitions. Here, you can see a low angle of Matt playing his guitar and singing. We contrasted this shot with a high angle shot next time Matt is showed on the performance genre half of the video. The low angle shot shows to the watcher of the video that Matt is the dominant character in the frame, telling the story and giving the audience the message of 'Procrastination'. A music video that influenced this code of swapping round between High and low angle shots is Foo Fighter's 'The Pretender'.
http://www.youtube.com/watch?v=SBjQ9tuuTJQ

The Pretender






This still image's convention is an example of the lyrics relating to the visuals. In this frame, there is a traffic light. the lyrics at this point sing "Traffic Jam inside of my head". There is also the convention of effects and editing as in the shot there is a blur and the traffic jam becomes out of focus and splits into two. This connotes it being inside the narrators head. The message of the traffic light being red  is a very particular and significant connotation. This is of being static in life and staying in one place, not moving on.

  

Setting/ location was the aspect that I am considering in this freeze frame. Our narrative side of our video took place in very natural locations. Such as a house, a street and a co-op. We used the co op to challenge the forms of conventions of real music videos. The settings in the performance side of the music video is set in a woodland area which is very contrasting to the narrative side. This was the effect we wanted to create. This picture also shows and explains our genre of music and how it is defined, being a typical love song. It shows tom walking away from the girl that he likes.

This still frame is an image from our music video where Tom gets a text and opens up his phone. On the phone it says "Could be down to why I protect my heart!" This picture is an example of the convention 'Relationship of lyrics to the narrative/visuals'. This was an idea which Tom and I thought would work very well as it is intertwining the performance with the Narrative. The mobile phone also an example of a day to day object that our target audience, young teenagers to young adults (15- 25).

This freeze frame is an example of two conventions; One is of our editing and effects. What we did in this clip was split our four different frames in to four equal parts. We realized that this didn't fit into the overall frame so we decided to crop them to make them fit in an uneven way. The convention of 'Relationship of music to visuals' was also used as we used and edited the sound/music with the image as heard on the music video itself. 

In this freeze frame we wanted to focus on the convention of lighting in our music video. As you can see, we had good weather for the recording creating natural light for the performance. The natural light worked well in our filming as it cascaded through the trees and branches reflecting off some some instruments. This created a great convention as the aspect of lighting came through our music video. Again this frame also shows the mise-en-scene convention of our location in the woods and us having formal suits on creating a contrast of status. 2 bands that has influenced us with these two codes were The Beatles, with the band's suits. For example, 'Help'
http://www.youtube.com/watch?v=TU7JjJJZi1Q

The second band/Music video that influenced us with the location and formal wear juxtaposed was Biffy Clyro's 'Folding Stars'. Because our genre of music was contemporary rock, we used a lot of band footage as well as a storyline. The use of suits worn by the band was another convention as it was very contrasting idea- wearing suits in a forest. This is because it emphasizes wealth and capitalism in a natural environment.
http://www.youtube.com/watch?v=DNEFkg8B2oM

Folding Stars

This freeze frame here is Matt singing the final words "Not Today" into the microphone. The actual frame itself was a convention of camerawork and shot types, as it is an extreme close ups of Matt's mouth singing the final words of the song. As well as the aspect of Camerawork, I used this freeze frame to portray a convention of  intertextuality or influence of other music videos. The music video we are comparing it to is 'Foo Fighters' 'Best of you'
http://www.youtube.com/watch?v=JW15k6zDorc&feature=fvw

Best of you

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